Limitless within our boundaries Embracing your lack of options when driving change and innovation.


Thursday 19th,

1:15 p.m. – 2:15 p.m.


Main Stage – at the Beach

Session Type

45-minute Keynote,

All levels


All roles.


  • Learn how to recognize the paradox of choice to avoid falling prey to it as a human being.
  • Realize that creative thinking and innovation are not necessarily tied to abundance of resources.
  • Acknowledge that the boundaries that you have can be a blessing in disguise, allowing you to focus on the key things to drive the change you want to s
  • Hear some examples of great achievements that were accomplished in situations where few options were available.

Understand the paradox of choice and how being inside boundaries can actually help us achieve our goals.

“We could accomplish so much more if we had that...” Sounds familiar? In this fast changing world of building software, it’s easy to think we can only achieve our goals if we have access to a whole lot of things - that shiny new tool, those cutting edge skills, a group of people with that expertise... However, sometimes we are so blinded by our lack of options that we fail to see the downsides of having too many of them. It’s called the paradox of choice. I’ve seen this paradox happening around me my whole life - not just in tech, but in so many other areas: as a musician, as a film addict, in the supermarket... You name it! This talk is not just about the paradox of choice, but also about how sometimes within the right boundaries is where our most interesting opportunities arise. For instance: did you know that Git, the popular version-control system, was created because the author had no viable options? In fact, magical stuff has been made throughout history when few options were available. Let me share some of those stories that influenced me as a professional, as well as some others of my own! I will show you what it means to be limitless within boundaries and hopefully inspire you to be the driver of the change you want to see!

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